What is Page Strength?

Page strength is a metric that was created by SEOMOZ.com and what is does is it tries to judge some of the principles that can make a page of a web site rank high in the search engines. It is great for a quick look but it is recommended that the user take a more in depth look at the page. When you begin to look at the directory there are many factors that go into ranking your pages. Some rating may become deceiving in ways you think they may be helpful but are not. Here are some of the ratings that can be deceiving.

If there is a site that is 10 years old but has been a parking page for the last 8 years. If you have an old site that you have changed over to a directory in the last 6 months. If you have a site that you bought a vast amount of links to be spread throughout your site. If you have a site that has gathered links in a very obvious way. A site that is involved with a large volume link exchange schemes.

The way Page Strength works is that is scores are figured out by the data from outside sources such as Alexa or Yahoo. Each day millions of data gets examined by the search engines and because of the amount there are going to be data that doesn’t get looked at so it could affect your page rank. Here are some of the factors in page ranking are the links pointing to the URL, links pointing to the domain and the position where Google has the first four words of the title tag.

But you can’t always relay on page strength because it has been know to be inconsistent. The people that have created Page strength are Matthew Inman and Rand Fishkin. They have a site called SEOMOZ.ORG which stands for A Search Engine Optimization Metric. They basically describe page strength as importance and visibility of a webpage. The possible strength and ability of a web page to actually rank well in to the search engines. It focuses on the popularity of the information on the page, what links and how many mentions of the page that come across the web. This tool was created to satisfy webmasters, surfers and marketing professionals on the web